For UK MCS-certified clean-heat installers
We audit how your business appears in AI search, give you a 12-page fix-list with the £ impact of each item, and walk you through it on a 30-minute call. £495 introductory. Refundable against any retainer. UK MCS-certified clean-heat installers only.
AI Overview · Result
"best heat pump installer near [town]"
For installing an air-source heat pump in [town], homeowners commonly cite three providers:
Same query · Your business
"best heat pump installer near [town]"
Your business — not cited
The AI engine names competitors instead.
MCS Certification Scheme · TrustMark · Boiler Upgrade Scheme · UK Installer Focus · 11–50 Staff · £500k–£5m Turnover
Webwisp works exclusively with MCS-certified UK clean-heat installers. We are not MCS-registered ourselves — we work with installers who are.
01 · The problem
A growing share of UK consumers use AI tools — ChatGPT, Perplexity, Claude, Google AI Overviews — to find local services. Google AI Overviews now trigger on the majority of relevant home-services queries. If your business doesn't appear in those answers, you're invisible to a meaningful slice of the market that didn't exist two years ago.
Most UK clean-heat installers have zero schema markup, weak service-page structure, and no answer-first content. The aggregators and venture-backed consumer brands have invested in this. The traditional installers haven't. The result: when a homeowner asks an AI "best heat pump installer in [town]," the answer cites Heatable or iHeat — not the MCS-certified local business that actually does the work.
Schema markup. Google Business Profile optimisation. Answer-first content clusters around BUS grants and ASHP costs. Citation building across the directories AI engines actually read. Most agencies are still optimising for 2022 Google. We optimise for the way homeowners search now.
02 · The deliverable
Google AI Overviews, ChatGPT, Perplexity, Claude. Tested against 20 niche-specific queries for your service area.
LocalBusiness or HVACBusiness, Service, FAQPage, Review, Offer schema validated against Google's spec.
Every service page audited for AI-friendliness.
Categories, services, photos, posts, Q&A, NAP consistency, review velocity.
Google, Trustpilot, Checkatrade, Which? Trusted Trader.
NAP across 25 directories including MCS, TrustMark, NICEIC, FMB, Houzz, Yell, Bing Places.
On your top 5 pages.
Cost / vs / near me / how-to / BUS grant queries.
Same audit run against 3 of your local competitors.
Every recommendation costed for £ impact.
5 working days
Turnaround on the £495 introductory tier.
12-page PDF + live dashboard
Deliverable format. Both shipped on completion.
30-min walk-through
Included with every audit. A real human, real call.
03 · Pricing
Introductory
For installers new to AI-search optimisation.
Standard
For installers who want priority delivery.
Both audits are fully refundable against any retainer signed within 30 days of delivery. If the audit doesn't surface anything actionable, you get the full fee back. No questions.
Who this is not for
If you're a plumber doing the occasional boiler swap, this isn't for you. We work exclusively with MCS-certified clean-heat installers — heat pumps, solar PV, EV chargers, retrofit. Team size typically 11–50. If that's not you, save the £495 — we'll happily point you to a generalist agency instead.
04 · What the data says
In May 2026, we audited 50 UK MCS-certified heat-pump installers.
The market is wide open. This is the cheapest way to find out where you stand.
05 · Frequently asked
Yes. The audit works for any clean-heat installer — ASHP, GSHP, solar PV, solar thermal, EV chargers, insulation, retrofit. We tailor the 20 test queries to your actual service mix and area. ASHP-only installers are some of our best-fit clients.
If your agency hasn't talked to you about schema markup, AI Overview citation, or answer-first content clusters in the last 6 months, the audit will surface gaps. Bring the report to your agency. If they argue the recommendations aren't worth doing, that's a useful signal on its own.
Yes. Refundable in full against any retainer you sign with us within 30 days of audit delivery. If you take the audit and walk away, you keep the report and we keep the fee.
A traditional SEO audit looks at Google's 2018–2022 ranking signals. The AI-Visibility Audit also tests how AI engines (Google AI Overviews, ChatGPT, Perplexity, Claude) cite or fail to cite your business, audits the schema markup AI engines actually read, and benchmarks you against the specific competitors winning AI citations in your area. There's overlap. There's also a lot of new ground.
No. Webwisp is a marketing and technical agency, not an installer. We work exclusively with MCS-certified clean-heat installers, we speak the language of BUS grants and MCS audits, and we don't pretend to know how to commission a heat pump. We know how to make your business findable. You know how to install.
Then you get £495 back, no questions, and a written acknowledgement that there's nothing further to action.
Not currently. Our audit methodology is built around MCS, TrustMark, BUS, and the specific UK directory ecosystem. We may expand later. For now, UK only.
Free audits are a sales pitch. Ours is a deliverable: a 12-page report, a live dashboard, a 30-minute walk-through, run by a real human auditor over 5 working days. £495 is the introductory rate for the first 20 audits per quarter. It's refundable if you sign a retainer. If you want a free pitch, plenty of agencies will give you one.
5 working days on the £495 audit. 3 working days on the £995 priority tier. We send a 24-hour onboarding form after purchase, then start work the next Monday.
Fine. You keep the report, the dashboard, the recommendations, and the walk-through call. We don't chase. We don't auto-bill. The retainer is offered because it's the natural next step — you're under no obligation to take it.
If you've watched the Loom and want to act, book the 15-min call. If you've watched it and you're done thinking, buy the audit. Either way, the £495 is fully refundable against any retainer.
06 · Book a slot
The call is with Joshua. No deck, no sales script — we look at your AI-visibility together and you decide if the audit's worth £495 of your money.
Having trouble? Email [email protected] or call +44 23 8212 7314 — we'll reply within 4 working hours.
